Hosted by
Carl Seidman CPA | Microsoft MVP and Amy Vetter, CPA
Fractional CFO and FP&A Advisor @ Seidman Financial | CEO @ B3 Method Institude

4.9 (74 Ratings) · 4 Weeks · Cohort-based Course
Hosted by
Carl Seidman CPA | Microsoft MVP and Amy Vetter, CPA
Fractional CFO and FP&A Advisor @ Seidman Financial | CEO @ B3 Method Institude
Partial List of Current & Former Clients





Course Overview
You don’t want to wait for opportunities to come to you— you want to create your own. You want to elevate yourself into a position of financial leadership. Or maybe you want to take the leap and start your own Fractional CFO, FP&A, or advisory business.
There are more than 35 million small and midsized companies in North America in need of financial leadership. Many grow through grit without a financial guide on their team. But they will never get to the next level without the help of someone like you.
In this discussion- and content-rich program, you’ll learn the many dimensions of this complex yet remarkably rewarding profession. Led by 2 finance/accounting experts, with more than 40 years of combined experience, you won’t see yourself as a practitioner competing with others. You’ll explore your unique strengths that differentiate what you do from others in the market. And you do so within the privacy and support of a like-minded peer group.
You’ll position your CAS or CFO services to command premium rates and deliver invaluable services to clients who need you most. This program will support you in your journey and accelerate your advancement, building the practice you envision.
Carl has always been masterful at making the complex amazingly simple, engaging his audiences, building confidence, and facilitating a welcoming and transformative group experience. His content is rich and relatable, used by management consulting + turnaround/restructuring firms, and in financial leadership development programs (FLDPs) at Fortune 500 companies.
He is a Fractional CFO and one of the preeminent trainers and facilitators in strategic finance and FP&A, with 200,000+ participants attending his financial training programs, workshops, masterminds, and LinkedIn Learning courses on Excel, FP&A, and financial modeling.
Carl lives outside of Chicago with his wife and children.
Contact: info@seidmanfinancial.com
Amy Vetter has offered everything from bookkeeping services to Fractional CFO Services to technology implementation from small businesses to national franchises. After selling her practice she dedicated her career to helping CPAs and Finance Professionals to build practices that can scale through automation and business transformation.
As a CPA, she built, operated and sold the Client Advisory Services (CAS) practices she created as a sole practitioner, small firm owner, as a Partner in a regional CPA firm and as a Partner in a national CAS practice.
She brings her unique perspective as a CPA, Yogi, and Technologist by developing the B3 Method (Business + Balance = Bliss) so that each person can achieve their dreams in their career and business.
You’re a professional with a background in finance, accounting, consulting, Controlling, FP&A, investing, or the Office of the CFO.
You’re an emerging leader pursuing mid/senior level positions in your company or wanting to take the leap into fractional CFO or FP&A work.
You’re a challenger who wants to grow with real-life business cases and companies and learning that continues after the program ends.

Learn directly from Carl Seidman, CPA & Amy Vetter, CPA in a real-time, interactive format.

Go back to course content and recordings whenever you need to.

Stay accountable and share insights with like-minded professionals.

Share your new skills with your employer or on LinkedIn. Receive a second certificate verifying your earning of CPE credits.

Register by Dec 15th, & you’ll receive: ✔️ Your choice of 1 free self-paced course (Cash Flow Forecasting, Time Management, or Work/Life Balance – up to $399 value) ✔️ A free session with the Fractional CFO Advisory Community ($199 value) | Register by Dec 31st: ✔️ Get 1 free group coaching session with the Fractional CFO Community ($199 value)
Join before the Fractional CFO and Advisory Mastermind + Community begins to secure the most favorable rate. Early enrollment saves you $50 monthly ($149 vs. standard $199), while joining mid-Mastermind discounts your rate to $175 monthly.
📄 Introduction to the Mastermind
📄 Introduction to the Members
📄 Fractional CFOs, Full-Time CFOs, Interim CFOs, CFO Advisors, and Consultants
📄 Stages of Small-to-Midsized Company Evolution
📄 Positioning and Language for Fractional CFOs and FP&As
📄 Establishing Credibility as a Trusted Partner and Financial Advisor
📄 Must You Have Full-Time CFO Experience to be a Fractional CFO?
📄 Qualities of Fractional CFOs, Interim CFOs, Full-Time CFO, and CFO Advisors
📄 Making the Connection Between What You Do and What Companies Need
✍️ The Personal CFO/FP&A Expertise Inventory (Submit by Jan 5)
📄 D&O Authority, Liability, and Fiduciary Responsibility
📄 The 5 Stages of a Cherished Advisor Journey, Aligning Your Purpose and Your Work
📄 Live breakouts for purpose & niche SWOT analysis
✍️ Optional: HW assigned (Submit by Jan 14)
📄 Technology and the Office of the CFO
📄 FP&A and Office of the CFO Planning Tools
📄 Finance Function Maturity and Evolution
📄 Financial Processes and Technology
📄 Break Down the Onboarding Experience
📄 Internal Processes and Procedures Needed
📄 Understanding the Company’s Pain Points
📄 Performing Initial Diligence Assessments
📄 Who Are You in the Service of? Who Needs to be Involved?
📄 Developing the Gap Analysis
📄 Scoping the Engagement and Prepping Engagement Letters
📄 Managing the Engagement and Client Relationship
📄 How to Select Technology that Align with your Practice
📄 Pre-work – Assess Current Tech Stack / Session Live Demos of a Tech Stack
Thur 1/22 4:00 PM—7:00 PM (CDT)
📄 Dynamic Data Management
📄 Dynamic Data Management with Power Query
📄 How Does Power Query Help?
📄 Data Acquisition and Sourcing with Power Query
📄 Power Query Editor – Ribbons
📄 Power Query Editor – Home Ribbon
📄 Power Query Editor – Transform Ribbon
📄 Power Query Editor – Add Column Ribbon
📄 Data Connection via Power Query
📄 Intro to Dynamic Tables and Power Query
📄 The Financial Scorecard and Strategic Financial Mapping
📄 Establishing Key Metrics, KPIs, and Presenting Ongoing Results
📄 Establishing Economic Connections and Managing the Operations Scorecard
📄 Providing Explanations for Performance Hits and Misses
📄 Data Visualization and Presentation as the CFO
📄 Building Business Models, Tracking Performance, and Achieving Objectives
📄 Managing, Presenting, and Interpreting Business Modelsv
✍️ Exercise: Managing, Presenting, and Interpreting Business Models (Submit by Jan 28)
📄 6 Areas of Communication for Clients and Communicating with the Team
📄 Exercise: Communication skills gap, active listening
📄 Untitled Lesson
📄 Aligning Your Why and Values with Your Marketing and Messaging
📄 Developing Confidence in Your Pricing Model and Creating Packaging
📄 Exercises: Website Activity, Marketing Methods, Pricing and Packaging Worksheet
📄 Full-Time, Interim, and Fractional CFO Compensation Statistics
📄 Niching as a Fractional CFO for Professional Breakthrough and Growth
📄 Positioning, Pricing, and Economics of a Fractional CFO and FP&A Advisor
📄 Business Development and the Marketing Flywheel
✍️ Exercise: Developing Your Marketing Flywheel and Plan (Submit by Jan 28)
📄 Learn the 5 Stages of the Sales Process to Ensure you Get the Clients that Align
📄 Niching Your Practice
📄 The Marketing Flywheel
📄 The Journey to Becoming a Cherished Advisor: Creating Worklife Harmony
📄 Creating Your Fractional CFO and Advisory Roadmap
📄 BONUS: Enroll in The FP&A Professional in Today’s Environment
Carl serves as a Fractional CFO, FP&A advisor, and management consultant to entrepreneurial businesses throughout North America and Europe and assists them with strategic financial planning, value enhancement, and revitalization.
He is a Microsoft MVP and one of the preeminent trainers and facilitators in strategic finance and FP&A, with more than 13,000 participants attending his financial training programs, seminars, workshops, and masterminds. Notable clients include:
ABM Industries, Accordion, AlixPartners, Allscripts, Broadridge, CHEP, Choice Hotels, CIBC, Cigna, Cox Enterprises, Crawford & Company, Deloitte, Dexcom, Discover, Dominium, Express Scripts, EY, FS Investments, EVRAZ, Genentech, Healthpeak, Heartland Financial, Hewlett Packard Enterprise, Hostess, IGT, KPMG, Marsh & McLennan, Michelin, NerdWallet, Radisson, Rapid7, Sol Petroleum, Spotify, Triple-S, Telus, Santander, United Technologies (RTX), UBT, Verizon, Walmart, and Workday.
Carl is masterful at making the complex amazingly simple, engaging his audiences, building confidence, and facilitating a welcoming and transformative group experience. His content is rich and relatable, used in financial leadership development programs (FLDPs) at Fortune 500 companies, and is utilized or licensed by 7 of the top global financial training companies.
Carl serves as an Adjunct Professor in data analytics at the Jones School of Business at Rice University. He is a Certified Public Accountant (CPA) has earned other professional credentials including the CIRA, CFF, CFE, CGMA, AM (Accredited Member in Business Valuation), CSP (Certified Speaking Professional), Certified Anaplan Model Builder, and was a National Association of Certified Valuators and Analysts (NACVA) 40 Under Forty honoree. He holds a BA in finance and economics and an MS in managerial accounting.
He’s been where you want to be and does the work you want to do.
Amy Vetter is a transformational keynote speaker, CEO, author of 3 books, and host of the Breaking Beliefs podcast.
As a CPA, she built, operated and sold the Client Advisory Services (CAS) practices she created as a sole practitioner, small firm owner, as a Partner in a regional CPA firm and as a Partner in a national CAS practice.
She offered everything from Bookkeeping Services to Fractional CFO Services to Technology Implementation from small businesses to national franchises. After selling her practice she dedicated her career to helping CPAs and Finance Professionals to build practices that can scale through automation and business transformation.
She brings her unique perspective as a CPA, Yogi, and Technologist by developing the B3 Method (Business + Balance = Bliss) so that each person can achieve their dreams in their career and business.
Carl and Amy are the finance leaders who finance leaders turn to. They’ve been where you want to be and do the work you want to do.
Contact:
info@seidmanfinancial.com
amy@amyvetter.com
Learning is best when there’s action and accountability. There will be some pre-reading and post-session exercises for certain weeks.
You are strongly encouraged not to miss live sessions, as a great part of the experience is both the live-reveals and the participant interaction.
In other words, you get to:
Yes, sessions are recorded and you can go through them on your own, but learning may be more limited.
We meet for 3-4 hours each session. It is intentionally spaced out over a number of days and weeks so you can work your schedule around it.
There is occasional pre-work and post-session work but it is minimal.
It is not customary for us to offer refunds. Across hundreds of training, seminars, workshops, and conferences — in person and virtual — to thousands of people, there has not been a single refund request upon completion of the program.
We offer more than a dozen training programs and immersive development experiences across a wide range of finance and accounting topics.
This program is intentionally designed for professionals who want to get into either Fractional CFO or FP&A businesses.
The term CFO is a decades-old term and a traditional one that most business people are familiar with.
FP&A is a newer term that applies to many of the duties and responsibilities within the Office of the CFO.
While fractional CFO work is seen as very senior, fractional FP&A work is often seen as high-value services within the same suite of work.
We meet live on Zoom for 3-4 hours each session.
Each session consists of 1-2 modules. Each module ties into prior and future modules, so it is vital to try to avoid missing classes.
The structure of the session begins with an intro, a tie-in to real examples, exercises, discussion, and reflections.
Prerequisites for the course include the following:
My promise to you is you will leave this course far more prepared to succeed in your finance or accounting role.
Whether you intend start your own advisory business or upskill within your current employment, you will have requisite skills, files, and experience.
Building and growing a successful practice depends on your ability to execute.
No, and if anyone does, you should be skeptical.
Everyone who attends this course will have different backgrounds, experience, and aspirations which means they have different business models.
I will share with you my techniques, tools, and processes that you can leverage to help build the career you envision.
You will be expected to have a working computer with a webcam, microphone, and reliable internet connection.
You will benefit from having general business knowledge.
Beginner, Intermediate, and Advanced.
Technical acumen is not required for participation in this program which means a deep understanding of financial and accounting times does not apply.
We will be discussing advanced concepts so experience in business, practice management, marketing, and Excel will be helpful.
Other masterminds are largely focused on asynchronous content, large numbers of attendees, and business development. They focus more on building Fractional CFO firms from the viewpoint of a CEO.
This mastermind is nothing like that. We focus on client service, technical acumen, technology, marketing, branding and more.
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