Why Finance Should Understand Sales (and Sales Should Understand Finance)

Why Finance Should Understand Sales (and Sales Should Understand Finance)

Finance people should understand sales just as salespeople should understand finance. They don’t need to be experts in the other’s domain. It doesn’t need to be difficult or overly complicated. Here are the basics of how to get started: Review leadership’s strategic plan with functional leaders, including sales. Translate the strategic plan into top-level operating/financial…