The purpose of financial planning and analysis is not to build perfect forecasts and financial solutions. The purpose is simply to make better business decisions. Numbers themselves can support decision-making but the story is what convinces people to make the right decision. Because many leaders are often not financial thinkers, it's critical for FP&A professionals to know how their analysis and recommendations can be presented in a way that non-financial professionals can understand. This article will discuss best practices in data visualization that resonates with financial and non-financial people alike.

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